Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec.…
Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide…
Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing…
In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search behavior becomes increasingly fragmented across platforms – LLM…
Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need…
From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective. But while AI offers powerful tools, businesses must use…
Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices that connect to your phone, such as headphones and watches…
Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising ecosystem. The details. Google’s clarification emphasizes: Reviews use a combination…
Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth. Fortunately,…
Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get…
Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms –…
YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of…
Google has released the March 2025 core update today, Google said this core update “rollout may take up to 2 weeks to complete.” Google wrote, “Today we released the March…
Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets. What’s…
Google Analytics is enhancing its reporting capabilities with three new features designed to help users better understand their data and identify potential tracking issues. Percentage values are now included in…
As generative AI continues to shape website performance, much of the conversation has focused on its negative impact. Factors like AI Overviews, increased zero-click searches, and a growing demographic that…
Based on the hundreds of conversations I’ve had with B2B and lead generation brands over the years, this could be an annual – if not monthly or even weekly –…
The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm fluctuations and strategically positioning…
Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s new Conversion Benchmark Report provides a clear, data-backed look at…
Google released version 2.9 of Google Ads Editor, adding new campaign management tools, video ad enhancements, and better support for Shopping and Performance Max campaigns. Key updates: Manager Account Labels.…