The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and strategically realign. As the digital marketing landscape evolves,…
As a search marketer, you’re already skilled at creating content that captivates audiences and drives results. But when the audience is your own team and the goal is internal training,…
Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature…
Hubspot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November…
Google has pushed a routine update to its search quality raters guidelines PDF (accessible over here). This is a routine update to its guidelines document, where the updates primarily focused…
Brave Search today announced Rerank, which lets you “raise” (boost) or “discard” (remove) websites from its search results, is available to all users. How it works. When you search on…
Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed…
U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields…
Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s…
Large language models (LLMs) are changing how people search for information online, challenging traditional search engines and reshaping how brands connect with their audiences. As LLMs like ChatGPT and Google…
We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly…
Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change…
Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new…
Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC platform’s AI…
It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted.…
Advertisers are paying more for clicks while adapting to Google’s AI-driven changes, including Performance Max adoption and AI Overviews, according to the latest report from digital marketing agency Tinuiti. By…
Welcome to Search Engine Land’s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what…
App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for…
If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer…
Your chance to be a part of search marketing history is here.SMX Advanced – the world’s only search marketing conference designed for advanced SEOs and PPCs – is returning to an in-person format for the…