Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users…
Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling…
Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever, 2024 was not far behind – with perhaps two of the biggest…
The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s…
Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates, rumored insider leaks, and the latest large language model (LLM) breakthroughs, there’s…
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some…
Google’s December 2024 core update started December 12, 2024 and completed about 6 days later on December 18, 2024. As a reminder, every core update that Google confirms means that the…
Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear in its blog post that it disagrees with the DOJ…
Google reviews are powerful. They’re essential for building trust, attracting customers, and boosting local SEO. But what happens to your local visibility and online reputation when these valuable reviews suddenly…
Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage…
Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic…
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that…
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build…
Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV…
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how…
Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may…
In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago,…
AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential. In other words, the more things change,…
SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for…
We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and we can expect that to continue in 2025. From crafting ad…