Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article examines the most common mistakes made…
Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of emerging trends and…
Many marketers consider coupon sites allies in driving sales and enhancing brand visibility. However, a deeper examination reveals that these platforms can significantly undermine your marketing budget and brand integrity. …
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers…
For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your brand.” However, behind…
When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations,…
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers:…
Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks…
Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the…
Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your…
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. The article “SEO reality check: 13 hard-hitting truths you need to hear” outlined…
As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1 2025 their strongest quarter yet. In this on-demand webinar, you’ll get…
Meta’s suite of apps faced a major outage Wednesday afternoon, leaving users across the globe unable to access the platforms or send messages. The issues began around 12:40 p.m. ET,…
Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in…
Three-quarters of the links cited in Google AI Overview appear in position 12 or higher in the organic search results. That’s according to a new analysis of more than 120,000…
Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate video content. Why we care. This update…
Google released its upgraded AI model, Gemini 2.0 today and will be rolling these advancements into Google Search and AI Overviews. Google’s AI Overviews should be able to “tackle more…
With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. …
Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and…
Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. …