Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Enhanced audience targeting. Marketers can…
Meta is encouraging advertisers to integrate Google Analytics with its ad platform, offering early access to ad system updates that have shown a boost in conversions. Details. Meta says setting…
Google has begun showing the ‘Price at Checkout’ within Google Shopping listings, both for paid ads and organic results. Merchants who alter prices at checkout risk suspension from Google Shopping,…
Adding both “Date published” and “Date updated” to articles can confuse Google, causing it to display outdated dates in search results. The impact? A 22% drop in CTR for one…
Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns. How it works: Expanded search term matching. Google extends beyond existing…
If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, you’re wasting resources. Website content does not influence your visibility in…
Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this…
When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the…
For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search…
AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have…
AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from…
Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers:…
Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search…
Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how — and where — visibility happens. Join Wayne Cichanski, Vice President…
Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over…
ChatGPT Tasks might be the most underrated tool in SEO today. It can turn a single employee into a vast team – but only if you know how to use…
Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start…
In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people. This article aims…
Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Ginny Marvin,…
Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform…