Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control…
Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user…
Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a…
Google’s November 2024 core update started on November 11, 2024 and completed about 24 days later on December 5, 2024. Every core update that Google confirms, by definition, means that the ranking…
Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you…
Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored approach. This article tackles the essential steps to…
Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but…
Google is currently having delayed indexing issues within Google Search. Google said this is affecting a “small number of sites.” What Google wrote. Google posted the issue on its search…
Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance.…
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under WPP. The…
The SEO landscape is changing fast and AI search is leading the charge. With ChatGPT’s new search functionality posing a serious challenge to Google, how content is ranked and discovered…
Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s crawlers handle cache control headers. With that, Gary Illyes from Google…
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively. Unlike search…
Focusing deeply on the audience’s needs will fundamentally change how you develop SEO strategies and improve both long-term and short-term brand performance. A bold statement? I don’t think so. Google…
OpenAI — an artificial intelligence research company — created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAI’s capabilities. Then 2024…
Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked questions. The questions can be found over here and they…
Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was interviewed during the 2024 New York Times DealBook Summit. Google…
Crawl budget is a common source of concern and confusion in SEO. This guide will explain everything you need to know about crawl budget and how it may impact your…
Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long,…
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to…