Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and access performance…
Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was…
Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating…
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we…
To succeed in the SERPs, understanding your competition is essential. While analyzing your SEO rivals might seem daunting, it’s a surprisingly straightforward and rewarding process. With a wealth of insights…
For many SEO professionals, the approaching of a new year is a good time to conduct a technical SEO audit to assess how well our clients’ or employers’ websites perform…
Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to…
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it…
Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process,…
Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every…
Want to filter results before, or after a set date, or even a desired date range? There’s a Google search operator to help you do just that. The “before:YYYY-MM-DD” and…
Google Search is a powerful tool. You can use it to find almost anything. But did you know that you can use Google to get very specific search results? If…
Navigating the “Alternate page with proper canonical tag” error in Google Search Console often feels like a game of high-stakes covert ops for SEO professionals. Luckily, you’re likely just dealing…
Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media…
In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate…
Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven…
A mere 148 keywords account for 15% of all Google searches. That’s just one of many striking insights from a new analysis of nearly 332 million queries for more than…
Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly challenging, as Google Ads requires labor-intensive data downloads and…
PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally different.…
Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is…