Establishing yourself as an authority in your niche can be a game-changer for growing your business. By positioning your website as a trusted source of information, you’ll attract more visitors…
Google’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it…
Clients often misunderstood SEO as a one-time task rather than an ongoing strategy. How often have you heard, “Can you just do a one-time implementation?” Each time, it feels like…
In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a…
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: AI Overviews. AI Shopping.…
A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). …
After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online. The new ChatGPT search promises to offer timely, relevant answers,…
The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape…
Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at…
Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately…
Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature…
Google is staring down a £7 billion ($8.8 billion) class action lawsuit in the UK, accusing the tech giant of abusing its search dominance to harm consumers and stifle competition.…
Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing the platform. Why we care. For advertisers running time-sensitive campaigns…
Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design…
Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets. How it works. When users click on a message asset in your…
OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and Google’s…
Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying your most valuable audiences – from VIP customers to…
Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. …
By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO…
Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine this – a virtual sales clerk embedded in the SERPs,…