The Department of Justice’s antitrust case aims to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key…
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are…
Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality…
Are you struggling with your SEO budget? You aren’t alone. Many businesses either overspend or underspend – and the results are subpar. Because SEO is a long-term investment, it can…
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor…
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps…
Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of…
Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure…
Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to…
Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is…
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person…
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports.…
Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content…
The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying links to it hasn’t worked in a long while. When…
Google is rolling out new in-store and local shopping features powered by Google Lens. This can help those who are currently in a store look at a specific product for…
Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of…
Ranking well on Google isn’t just about targeting keywords. It’s about building topic authority. One of the best ways to do this is by organizing your content into topic clusters.…
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping.…
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F.…
SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content…