Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google…
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or…
In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a critical…
Many Google Analytics users have been reporting that GA4 is missing partial data starting on Wednesday, November 13, 2024. The data seems delayed more than it is normally delayed for…
Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Bill Gates’ latest AI prediction. This…
Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses…
Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply…
Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of Political Advertising (TTPA) regulatory hurdles, the company announced. Driving the…
A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user…
#opentowork – it’s the hashtag I keep seeing on LinkedIn from SEO professionals. Attached to this hashtag is a long post about the SEO being shocked and asking for help…
Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising to stay…
SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies. This article outlines…
Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple App Store. This is already available for Android devices and…
To succeed in SEO, it’s essential to understand what your audience is searching for and why. Audience research goes beyond basic demographics, diving into the intent behind search queries to…
Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items…
Meeting burnout is real. With calendars packed fuller than ever, cutting through the noise to deliver a clear, purposeful message is essential to ensure your meeting with SEO clients stands…
YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts…
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential.…
Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a…
Sponsored follow-up questions will start appearing on AI answer engine Perplexity this week, the company announced. Rumored since April, we previously reported the Perplexity ads would launch in Q4 and…