As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It…
Is becoming a local guide worth the investment of your time and energy? As we approach the 10th anniversary of this major Google program, evaluating its successes and failures will…
Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward…
Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and…
Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns.…
Google’s Holiday 100 list for 2024 highlights trending gift ideas across various categories, driven by top search trends, including: Nostalgic Y2K items. Unisex fragrances. Comfy “pillowsacs.” Kid-friendly digital audiobooks. Popular…
The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy shift announced earlier this year. Big picture. Google’s original…
The election highlighted the distinct campaign strategies employed by both presidential candidates. Advertising accounted for the largest portion of spending in each campaign, with Vice President Kamala Harris outspending President-elect…
Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.” Big picture. As privacy regulations tighten globally,…
Canonicalization is a crucial yet often overlooked strategy in SEO, ensuring that search engines recognize the original source of content. A strong canonicalization strategy is essential, especially for large-scale sites…
Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: …
The Amazon marketplace makes it easier than ever to scale an ecommerce business. While long-term sales growth can come from optimizing listings and expanding keyword targeting, sellers have two primary…
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective, almost all (98%) are still…
Google released the November 2024 core update today, November 11, 2024. Google did not currently specify how long this update will take to roll out. Core updates happen several times…
The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw…
Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts,…
Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately. Key details: Seller ratings reflect the overall store experience, including shipping, customer service…
Google released version 2.8 of Google Ads Editor, introducing AI-generated images and several new features while deprecating support for older versions. Key updates: AI image generation from text prompts. Google…
Server access logs are a valuable but often overlooked SEO resource. They capture every request to a website, providing a complete, unfiltered view of how users and bots interact with…
Knowledge graphs are reshaping how we organize and make sense of information. By connecting data points and revealing relationships between them, these powerful tools are transforming industries, from search engines…