About 65% of organizations now use generative AI, or almost double the number seen in a similar study last year, a McKinsey survey found. This shift suggests that to remain…
Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone…
Google will unpause its ban on political and election ads in the US that it set into place after the polls closed on November 5, 2024. Google will lift the…
Google categorized Demand Gen campaign audiences as “signals” rather than strict targeting parameters, a change spotted by industry analysts but not formally announced by the company. What it means: Audiences…
Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Existing app users…
Back in August 2024, some site owners started to notice that a parameter called srsltid= being appended to their organic listings. The srsltid= parameter is nothing new. Barry Schwartz reported…
YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Creators with 4,000+ subscribers can now pitch their Shorts…
Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading…
President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Current law requires ByteDance…
Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape. To improve search visibility and connect with relevant queries, ecommerce brands can leverage cosine…
Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them…
Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide covers…
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works.…
Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global…
SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good. Let’s explore…
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the…
Virtual events and webinars don’t stop when the live stream ends! That’s just the tip of the iceberg. Imagine if your virtual events could continue driving engagement, generating leads, and…
The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search…
Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be…
Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it…