Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next…
You’ve optimized your PPC accounts to run efficiently, generating conversions at a low cost. However, with additional budget available and a desire from business stakeholders to increase sales, it’s time…
Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility…
How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that,…
With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to Cost-Effective Google Advertising reveals proven strategies to lower your cost-per-click…
Google search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of AI-powered features according to Tinuiti’s latest Digital Ads Benchmark Report.…
When choosing a domain name for your website, SEO might be on your mind, but the most important factor is creating a domain that aligns with your brand and business…
Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not…
Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their…
Google started pitching advertisers on “Search Bidding Exploration,” an AI-powered tool that identifies valuable but low-traffic search queries. This new AI-powered feature in beta aims to help advertisers find untapped…
Google is requiring advertisers to upgrade their call ads to responsive search ads format, mandating new requirements like landing pages and business names. The upgrade aims to enhance ad flexibility…
Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan,…
Amazon‘s exclusive beta launch for non-endemic businesses is a game-changing opportunity for service-based companies to tap into the ecommerce giant’s vast customer base. With access to Amazon’s extensive user data…
Technical SEO refers to any behind-the-scenes website optimizations that make it easier for search engines to discover, crawl, index, and render pages on your website more effectively. Like any other…
Google has confirmed that it has search ranking systems that look to see if content or portions of content on a site are “independent or starkly different from the main…
Google Search Console’s performance reports are reporting today’s data by default, which means you are likely seeing close to zero impressions or clicks to your websites. This is confirmed to…
Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet,…
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge.…
As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors…
The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to…