Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key…
A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search…
We’re all looking to improve our organic performance. We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However,…
Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, scripts…
TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by…
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results. Details: The feature appears as a dropdown option…
After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO…
English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget. To maximize your efforts, consider alternatives like multilingual or…
Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting…
This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers…
SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next,…
Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you…
Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI…
Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and personalization for users.…
When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast. So when my recent client demanded these…
If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads…
AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how…
Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting opportunities for growth, creativity, and…
Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and…
Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts…