When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus…
In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There…
Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard…
Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams. Key changes: Prabhakar Raghavan moves to Chief Technologist role. Previously…
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They…
When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers. But what exactly are HTTP headers, and why should you care? HTTP…
SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude – and generating more referral traffic for brands. That’s according to enterprise…
YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this…
All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand…
Legal SEO Conference: The Premier SEO Event for Lawyers Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Limited to 150 spots The Legal SEO Conference is the first SEO event designed…
Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of…
Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance…
Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic…
LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – “Thought Leader Ads” to promote members’…
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for…
Want to know what top brands are doing to succeed in YouTube advertising? They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help…
The Digital Markets Act (DMA) was created to change the digital landscape in Europe. This new EU legislation aims to promote competition, stop monopolistic behavior and ensure that digital markets…
Semrush, a leading online visibility management and content marketing SaaS platform, today acquired Third Door Media, our parent company. In addition to Search Engine Land, Semrush acquired all of Third…
Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search…
Google is supplementing its existing Data Processing and Controller-Controller Data Protection Terms to align with privacy acts in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire coming in January 2025.…