A strong SEO strategy relies on a well-rounded content mix. MoreVisibility’s comprehensive guide on content marketing strategy emphasizes the importance of aligning your content with audience needs and business goals.…
In traditional SEO practices, changes like meta tag updates, redirects or content adjustments are typically made on the origin server, which then distributes these updates to users via CDNs. This…
Google is launching a revamped version of Google Shopping, powered by AI and designed to personalize the online shopping experience. The overhaul will roll out in the U.S. over the…
Over the years, I’ve helped many early-stage startups gain traction through SEO campaigns, and I know many Search Engine Land readers have done the same with PPC. Often, restrictions on…
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter,…
Google is set to update its third-party policy in November 2024, introducing severe consequences for those enabling significant or sustained policy violations. Details: New penalties target third parties that enable…
The past year has been a rollercoaster for publishers navigating an increasingly crowded web. With competition rising and AI shaking up search results, staying on top of rankings is no…
Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual…
Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Mustafa Suleyman wrote on X,…
Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to…
Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to…
A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which…
The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and…
Adviso is leading the way in the 10th annual Search Engine Land Awards. The Canadian agency is a finalist in five categories in 2024. Two other agencies earning finalist status…
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with…
Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly…
LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message…
TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its…
Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia,…
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice (DOJ) in its ongoing antitrust lawsuit over Google’s illegal search monopoly. These proposals are the…