Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear right now how widespread it is. Why…
Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content,…
Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more…
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO…
Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the…
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New…
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a…
Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword…
Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features…
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What…
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your…
Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing…
We all know there have been many changes in the search results during the last year. AI Overviews. Reddit increases in visibility. Google’s site reputation abuse policy. And the list…
Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working…
Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article…
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist…
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social.…
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. Instead of focusing…
Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out…
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office…