YouTube will change how mid-roll ads are placed in videos starting May 12. YouTube aims to improve the viewer experience and increase revenue opportunities for creators. How it works: YouTube…
American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was…
SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets…
Google Business Profiles has added a new QR code you can use to make it easier to get reviews on your Google local listing within Google Maps and Google Search.…
Search is evolving, and social platforms are now at the heart of discovery. Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands,…
Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better…
Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior. The big picture:…
Google processes more than 5 trillion searches per year. This is the first time Google has publicly shared such a figure since 2016, when the company confirmed it was handling…
Google vehicle ads now accept listings for recreational vehicles (RVs) and campers. This broadens the scope beyond traditional automobiles. The details. The expansion, announced Feb. 28, allows RV and camper…
Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with Google…
Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even…
AI has made it easier than ever to scale SEO fast – but with it comes high risk. What happens when the party is over and short-term wins become long-term…
Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks…
Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered.…
I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts. The good news? These issues are easy to…
It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re entering an era where search is no longer just about…
Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey from link building agency Page One Power. 59% of Americans…
No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth. We see these patterns across projects, making them…
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community…
Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name. Whether you’re a small company or a large, established…