Change is the only constant – a truth marketers, especially those in SEO, know all too well. The search landscape is shifting faster than ever, with AI-powered tools like ChatGPT,…
The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed changes to search results failed to satisfy regulators and rivals,…
Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving ads on parked domains, websites that are registered but not…
A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI…
Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy.…
Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination,…
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility…
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of…
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions…
Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans.…
Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business Profiles. “When creating a post for your customers in…
PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a…
As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites, collecting data points like IP addresses, operating system details, and…
Google announced it is expanding AI Overviews to show on more Google Lens results, including more novel or unique images. This is still only showing on a subset of searches,…
Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads…
Google announced new creative tools in Google Ads, leveraging its Imagen 3 AI model to generate lifestyle imagery across Performance Max, Demand Gen, Display, and Apps campaigns. How it works.…
In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek. While giants like Google and OpenAI dominate the LLM landscape, DeepSeek…
SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is…
Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel like navigating in the…
The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have…