Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics.…
YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge is particular being seen in the healthcare industry, according to new data from enterprise SEO platform…
“Blocked by robots.txt.” “Indexed, though blocked by robots.txt.” These two responses from Google Search Console have divided SEO professionals since Google Search Console (GSC) error reports became a thing. It…
Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature,…
Google Search may now be faster when you use Chrome for Google Search. Google is leveraging Speculation Rules API to prefetch results, ultimately making the overall Google Search experience faster.…
Generative AI is transforming how people search for and consume information. Rather than sifting through traditional search results, users now get instant AI-generated answers – often sourced from multiple websites.…
Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns.…
In 2025, my LinkedIn feed became flooded with SEO thought leaders scrambling to define and stake their claim on the future of consumer search: generative engine optimization (GEO). Yet, most…
Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told us Publisher Center will soon stop allowing you to add…
Less than 1% of views of YouTube videos come from Google search clicks, according to a member of Google’s legal team. The quote. Here’s what Attorney John Schmidtlein said, according…
Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: The…
With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the…
As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one requires understanding their…
Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended…
Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your…
If you noticed that your local business listing on Google is showing fewer reviews, you are not alone. Since Friday, tons of reviews have been disappearing from the local listings…
One question that we’ve been hearing over and over again since the 2016 election is: Is Google biased? There are no shortages of opinions. Sundar Pichai went before Congress in…
Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets…
Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling…
UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent…