Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.  In this setup, each person…

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Kunitsu-Gami: Path of the Goddess Is Selling Below Expectations Due to Lacking Marketing; Dead Rising Deluxe Remaster Is Doing Well

Despite being one of the games released this year, Kunitsu-Gami: Path of the Goddess is selling below CAPCOM's expectations, due to lacking marketing, among other reasons. As reported by Japanese…

Continue Reading Kunitsu-Gami: Path of the Goddess Is Selling Below Expectations Due to Lacking Marketing; Dead Rising Deluxe Remaster Is Doing Well